XX-XY Athletics, the only athletic brand to stand up for women’s sports, launched a new ad campaign called "Real Girls Rock," ahead of National Girls & Women in Sports Day on February 5.
This campaign leverages the heightened focus on advertising at this time of year to deliver a raw, unfiltered look at the female athletes at the center of one of the most important cultural conversations in sports today: protecting women’s sports.
At a time when women’s sports are reaching new heights, the release of “Real Girls Rock" shifts the spotlight to female athletes—their grit, relentlessness, and what drives them forward.
The film highlights and reveals the reality of athletic training: the hard, boring, and punishing work that includes early mornings, repeated failures, injuries and the resilience to rise and try again.
It’s a raw, honest look at the journey, fueled by passion, perseverance, and the pursuit of one’s limits.And now, female athletes, and their coaches, who advocate for the fairness and integrity of their sports often face brutal harassment and threats on top of their already demanding training.
The film is a celebration of their dedication and discipline. Real Girls Rock.
Shop the tees:
Real Girls Rock Tee - SHOP NOW
Real Women Rock Classic Fit Tee (XX) - SHOP NOW
